Ping

I watched a live stream of the apple conference last night and was fully expecting, as was the rest of the tech world, the updates to the ipod range and apple tv. What I was not expecting was Ping, Apple's own music social media platform. I have read plenty of reviews and so far, the response has been pretty underwhelming but will pass judgement once I have had the chance to have a play.

In terms of what this means for the other social media platforms such as MySpace, Last.fm and Spotify, it's pretty big. These other services are often used in conjunction with iTunes and Apple have surprised everyone by taking on this market. I use last.fm to track what I am listening to and to also see what my friends are listening to. The ability to do this within iTunes is certainly an interesting proposition and I cannot wait to try it out!